Value Proposition

Expertise in business model innovation, technology and digital transformation through a network of people with experience.

Business Model Innovation

Our interest lies in companies and organizations that want to create value for their customers by building up new business models in line with sustainability. We are hands-on, concrete and to the point. Industry-agnostic, and with a focus on our customers’ strategy and individual objectives.

Digital Transformation

Every transformation journey is different - depending on a few checkpoints. We know how to differentiate by combining cost value, experience value, and platform value to massively improve your business performance, influencing the success rate of your transformation and show you what matters when the answer on a question is: "it depends".

New Tech & ICT

Our network has its nucleus in Switzerland with connections into Europe, the USA, Asia and Israel. As shapers of digital initiatives and investors in start ups and future developments, we are at the forefront of new technologies and trends and hence at the place where digital transformation, business model innovation and ICT come together.

Our Services

    • Assessments on where you stand today (eg AI readiness, Digital readiness, architecture etc)

    • Strategy work on Business Models

    • Help you design & set up your digital Transformation path

    • Advisory Work on specific challenges of your ongoing transformation (check points on the way with do’s & don’ts)

    • What AI to use on what business challenge (eg automation, customer centricity, innovation)

    • Friendly Challenger to executive board and board of directors on your digital transformation path & strategy

     

    • Architecture reviews & Project Implementation (eg. program management, architecture management on all levels, technical project Management for Software development or migrations on national and international level)

    • Implementation of AI use cases, identification & implementation of blockchain use cases

    • Crisis Management ad interim & getting projects back on track

    • Building up Digital Advisory Boards

    • Inspiration, education & speeches on digital Transformation, Business Models & AI

    • Jury roles & Evaluation work on New Tech cases from an investor perspective

    • Investments in Deep Tech

Claudia Pletscher

Fineminds Founder & CEO

Claudia Pletscher is a founder and board member of several companies and has been involved in many pioneer projects, both nationally and internationally. As an elected member of the Innosuisse Innovation Council for ICT topics (Swiss Confederation), she is active in the DeepTech environment and contributes her expertise in digital transformation, business models and platform topics to public, private and governmental organizations. As per 2025 she is in her 11th year as a member of board of directors, advising start ups and listed companies on transformation challenges in a changing digital world.

As entrepreneur and investor she is part of a network that initiates digital initiatives to integrate and foster digital capabilities in companies and society on national and international level. As former Chair of the executive board committee for New Business, Innovation & Sustainability on Group level of Swiss Post, Claudia was also the responsible CEO for digital business models in various markets and played a key role in shaping the digital transformation of Swiss Post. Together with her teams and as Chief Development and Innovation of the Group, she launched several pioneer projects and supported spin off topics with national reach; especially in the field of digital communication, autonomous logistics and platforms with digital customer interface. This contributed to Swiss Post becoming «The Worlds Best Postal Organization» in Quality and Innovation for 7 consecutive years.

Claudia spent a large part of her career in the management of IBM where she acquired her expertise in the digital environment & new tech, being responsible for large client transformations on international level. She holds a Master’s degree in law and a MBA (UK) and deepened her expertise in digital leadership, AI and Data Analytics at MIT and IMD. Claudia was elected twice on "TOP100 Business Women" and is part of the "Digital Shaper Hall of Fame".