Value Proposition
Expertise in business model innovation, technology and digital transformation through a network of people with experience.
Business Model Innovation
This is for companies and organizations that want to create value for their customers by building up new business models to invest and increase in sustainable business performance. Our experience comes in hands-on, concrete and to the point. Industry-agnostic, and with a focus on our customers’ strategy and individual objectives.
Digital Transformation
Every transformation journey is different - depending on a few checkpoints. We know how to differentiate by combining cost value, experience value, and platform value to massively improve your business performance, influencing the success rate of your transformation and show you what matters when the answer on a question is: "it depends".
New Tech & ICT
Our network has its nucleus in Switzerland with connections into Europe, the USA, Asia and Israel. As shapers of digital initiatives and investors in start ups and future developments, we are at the forefront of new technologies and trends and hence at the place where digital transformation & business model innovation come together with AI and ICT.
Our Services
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Assessments on where you stand today (eg AI readiness, Digital readiness, architecture etc)
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Strategy work on Business Models
Help you design & set up your digital Transformation path
Advisory Work on specific challenges of your ongoing transformation (check points on the way with do’s & don’ts)
What AI to use on what business challenge (eg automation, customer centricity, innovation)
Friendly Challenger to executive board and board of directors on your digital transformation path & strategy
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Identification & Implementation of AI use cases.
Education offerings on AI for specific target groups (base course, management, HR etc)
Project Implementation (eg. program management, architecture management on all levels, technical project Management for Software development or migrations on national and international level), Architecture Reviews
Crisis Management ad interim & getting projects back on track
Building up Digital Advisory Boards
Inspiration, education & speeches on digital Transformation, Business Models & AI
Jury roles & Evaluation work on New Tech cases from an investor perspective
Investments in Deep Tech
Claudia Pletscher
Fineminds Founder & CEO
Claudia Pletscher is a founder and board member of several companies and has been involved in many pioneer projects, both nationally and internationally. As an elected member of the Innosuisse Innovation Council for ICT topics (Swiss Confederation), she is active in the DeepTech environment and contributes her expertise in digital transformation, business models and platform topics to public, private and governmental organizations. As per 2025 she is in her 11th year as a member of board of directors, advising start ups and listed companies on transformation challenges in a changing digital world.
As entrepreneur and investor she is part of a network that initiates digital initiatives to integrate and foster digital capabilities in companies and society on national and international level. As former Chair of the executive board committee for New Business, Innovation & Sustainability on Group level of Swiss Post, Claudia was also the responsible CEO for the digital Business Unit of Swiss Post and played a key role in shaping its digital transformation. Together with her teams and as Chief Development and Innovation of the Group, she launched several pioneer projects and supported spin off topics with national reach; especially in the field of digital communication, autonomous logistics and platforms with digital customer interface. This contributed its share to Swiss Post becoming «The Worlds Best Postal Organization» in Quality and Innovation for many consecutive years.
Claudia spent a large part of her career in the management of IBM where she acquired her expertise in the digital environment & new tech, being responsible for large client transformations on international level with a responsibility for global teams. She holds a Master’s degree in law and a MBA (UK) and deepened her expertise in digital leadership, AI and Data Analytics at MIT and IMD. Claudia is part of different digital Jurys as the “GenAI Zurich Award”, venture.ch or digital shapers. She was elected twice on "TOP100 Business Women" and is part of the "Digital Shaper Hall of Fame".